Int’l Marketing & Branding

Course Description

This is an interdisciplinary course in which students work in cross-functional teams to develop a promotional strategy for novel food, fiber and beverage products. Teams plan and develop the brand identity and all requisite marketing materials through extensive market research and collaborative design work.

Design Thinking

Intro to Design

Brand Book +

Slide Shows

Syllabus

Assignments:

Define the Terms

Design is the silent ambassador of your brand.

— Paul Rand


Inspiration exists, but it must find
you working.

— Pablo Picasso

Sights, Sounds & Tastes

Killer Business Cards

Addt’l …

The World According to

Don Draper

Creative Brief

Design System

Concept Presentation

Brand Language